If two firms are selling similar products, how can you differentiate yourself so that customers purchase from you and not your competitor?
If you’re opening a business that’s selling the same thing as everyone else, then there’s no reason for your business to exist. Coming up with a unique concept with some stunning product innovation and development is the key to success. So, it’s essential to provide at least some products as part of your mix that customers can’t get anywhere else.
That being said, it’s not possible for a small business just making its way into the market to compete with big business on volume. However, it can compete with them on relationships. Relationships with customers, employees, and vendors. Here’s how:
Change your views
According to Andrew Carnegie, making money becomes an easy proposition after the other guy’s basket is filled to the brim. It means that a business does not have to be a zero-sum game. Nobody needs to lose for someone else to win. Instead, try developing mutually-beneficial relationships with your vendors to assist them in producing, while offering the kind of high-quality, well-designed, fun, and useful products that will delight your customers.
How do you do this? Honestly, these relationships take time to develop. Still, initially, you should spend a significant amount of time familiarizing yourself with your vendors, learning about their business and the issues they face. You should then be looking for ways to assist them, make them more profitable, more productive, and of course, happier. And in turn, allow them to get to know you, your business, and what you stand for.
When you develop relationships like this, you’ll be shocked at how many of your vendors aren’t willing, but happy to provide you great pricing, high quality, fast delivery, and exclusive, custom-made products. While it’s difficult to beat the mass merchants on a lot of things, you can sure defeat them on relationships.
Train your employees to sell solutions, not just products
There are many instances of firms where training is perceived as an afterthought or a burden. However, comprehensive training for new hires on every aspect of the products you sell enables them to truly serve as the experts, and offer valuable service to your customers. Thus, you’re not doing, “items-based selling,” but “solutions-based selling.”
When a customer approaches one of your employees and asks about a product, the representative must start asking questions to understand their needs – maybe even finding needs said customer didn’t know they had when they first came in. It’s after assessing their needs that the employee can recommend the best possible solution for them – whether it’s the product they originally came in for, or not. That is truly one of the biggest differentiators out there – and excellent customer service, to boot.
Create an environment where customers want to shop
Don’t underestimate the significance of developing an environment where people want to shop. This applies whether your business is online or brick and mortar. It’s having that, “air of enthusiasm,” or something you can feel in the bright visual displays of useful, clever, elegant products. The customer can feel genuine interest in the their needs, and employees’ smiling faces. Customers can sense when employees are enjoying their jobs and having fun – it’s a contagious attitude, which hopefully causes customers to spend more time shopping. This differentiates you from others irrespective of what you’re selling.Read More
Expert advice from a professional
A vital reason for bringing in an advisor in real estate is because of their vast knowledge and experiences within the industry itself. It will allow for a seasoned eye to provide you with amazing suggestions on what home may be the best fit for you. After explaining what kind of home you want along with what you expect, the advisor will provide you with a list of potential homes that may suit your needs. Having a personal real estate advisor makes more sense in this regard as opposed to being online on a website as they allow for needs to be understood and allow for a home to be found in a place that you find comfortable and perfect.
The advisor will truly understand the area in which they are operating for a particular client. They will know where emergency services are located, schools, markets, and more. They will also possess knowledge concerning where there may be problems in the area, such as a problem in the water supply or security problems. Such advisors further possess knowledge in terms of prices and trends in the market of the area where the clients wish to live, allowing them to understand whether sellers are selling at the right price or not. Thus, only real estate advisors who are licensed can provide this form of experience.
Proven trustworthy individuals
More than usually, two questions are in the mind of individuals concerning real estate advisors. Those are that how do they land business, and how do they get paid? The answer to that is by being a very good agent. Thus, any sort of conflict or bad reputation will seriously affect their reputation. Real estate agents depend upon word of mouth endorsements and referrals, and therefore consumers will only refer to the greatest in their ranks. So being extremely trustworthy is a necessity in their line of work in order to achieve new milestones.
Furthermore, mentioning real estate agents who are licensed is because there are good agents as well as bad agents. The best way to differentiate is by asking for referrals and their license as well.
Inconveniences are cut out by making use of a licensed real estate agent
Convenience is a factor offered by the best of real estate agents. Although the internet possesses various mediums upon which an individual can view listings, individuals will have to visit an abundance of homes in person and then may be able to shortlist a handful of homes. This may be avoided where a licensed estate agent is hired as these problems are major inconveniences for customers, such as working professionals.
This is why the idea of hiring an agent like TruView Business Advisors is beneficial. Why? Because it is experienced and well versed in what its customer wants, thereby allowing a list to be formulated and given to the customer. Additionally, due to the information it possesses within the industry and through other realtors in its network, allowing for solutions to problems to be found immediately. Once certain properties have been shortlisted, individual customers must only view the properties, which will be few in number and up to their specifications and wants. There is just less hassle, and more time is saved.Read More